Rewirement - Not Retirement
45UP. THE AGE OF EMPOWERMENT. FACEBOOK IQ
Watch the video here: https://insights.fb.com/2016/08/08/45up-the-age-of-empowerment/
Growing older yet feeling younger, age is becoming just a number. With each passing year, people are showing no signs of winding down. In fact, they’re winding up — starting new businesses, (re)discovering their passions, and indulging their thirst for wanderlust.
This sentiment certainly holds true for more than 95 million people ages 45 and over in France, Italy and the UK. Representing 48% of the total population yet accounting for 82% of the financial wealth, this group feels wealthier and more self-assured now than at any other time in their lives.
We learned that today’s 45up are not only more connected but they have increased confidence and satisfaction with their lives, more time to pursue their goals and passions and fewer worries about money.
For 45up, this is the dawning of the Age of Empowerment.
To explore how technology is empowering people ages 45-70 (“45up“) to live life on their own terms, Facebook IQ embarked on a multiphased research study.
Read the full article here: