The Only Over-50 Social Agency
We live longer.
We are healthier, and more active, later.
Second Life Marriages. Grey Interns. The Gig Economy. Old New Dads.
What used to be the beginning of the end is now, well just the beginning.
New experiences. New journeys. New horizons.
The Walnut Tree is born out of this new attitude to age.
A specialist social marketing agency focused exclusively on understanding the new world of the Over-50 Superboomers.
A blend of old ways, personal networking, word of mouth - and new ways, silver social and the grey web.
A bridge between brand advertisers and the richest, most influential audience in the country.
An audience largely unseen.
We are the UK’s first and only specialist social agency dedicated to helping brands connect with Over-50’s audiences.
Forget Millennials. Over-50 SuperBoomers are the emerging economic force in the UK.
By 2020 they’ll comprise 50% of all adults and represent almost 80% of consumer spending power.
Liberated by wealth, health and technology, Over-50’s are redefining perceptions of age.
Starting new lives. Launching new businesses. Embarking on new adventures.
16 million are active on the internet.
9 million can be found on Facebook.
“While youth once symbolised everything that was to do with innovation, freedom, fun and adventure, this group has the money and time to enjoy a boundaryless existence.” – Future Lab.
We are here to help you connect.
How To Connect With The Over-50’S - What Bloggers Can Teach Brands
Renowned lifestyle bloggers Bare-Faced Chic and The Grey Fox shared the stage at an exclusive Walnut Tree event looking at the opportunities for brands wanting to connect with the UK’s fast-growing Over-50 population.
Around 23 million UK consumers are aged 50-plus, controlling 78% of all disposable income and forecast to account for more than half of all future consumer spending growth.
However, 96% of Over-50’s say that brand advertising fails to understand them and doesn’t reflect their lifestyles.
The Walnut Tree blogger event looked at the changing attitudes, needs and behaviours of mature audiences as they rapidly re-define aging and rewrite preconceptions about habits and opportunities.
You can hear highlights from the event in the videos below.
Or contact email@example.com to arrange a full presentation.
The Grey Fox - What would you say to an advertiser wanting to talk to a mature customer?
The Grey Fox - What do advertisers need to change to better address mature customers
The Grey Fox - What do you think about the way society thinks about age?
The Grey Fox - How much interaction do you have with your followers?
We offer the most effective and proven social solutions for brand growth – specially purposed for Over-50 audiences: